At little elm we celebrate the magic of childhood through thoughtfully curated clothing from women-owned brands. Our mission is to offer elevated basics and standout pieces for life’s most memorable moments—picture day, birthdays, a day at the beach and every joyful day in between. Rooted in style, purpose, and inspired by our own children, we champion playful design, quality craftsmanship, and the inspiring women behind the labels we carry.

Kristi Jensen (left) & Kitty Brandtner (right)